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ITV Surge: John Lewis Christmas

Objective

To gain simultaneous mass awareness of the new Christmas creative. Launched on Social & ITV Surge November 9th 7am-1pm. 

Campaign: 9th - 30th November 2017

Takeover of ITV Hub pre roll on the morning of the 9th to create mass reach and launch the eagerly awaited Christmas creative. 

32% 32% increase in traffic to John Lewis website during the morning of November 9th.

2.34m ITV Surge impressions delivered

ITV offered us a perfect tool, with their Surge product, to create the mass awareness and generate the reach we required to launch this creative. John Lewis, Spokesperson

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