Climate Action Week
ITV is working with eBay, Polestar, Severn Trent and Nationwide as its commercial partners for Climate Action Week, which plans to put the environment front and centre for viewers from November 1st alongside the COP26 talks in Glasgow.
The new partnerships are part of ITV’s sustainable partnership brand ITV Home Planet, and see eBay becoming the first ever official sponsor of the channel’s Climate Action Week with brand new sponsorship idents promoting the brand’s environmental messaging encouraging the the UK to live sustainably by selling unwanted items and purchasing pre-loved as part of the circular economy. Through their platform they help millions of people to reduce, reuse, repair and recycle.
In addition, Polestar and Severn Trent will be launching brand new campaigns on ITV during Climate Action Week. Polestar is launching their new ad, a 60’’ TV launch spot that will air during Joanna Lumley and The Human Swan and be introduced with a specially created Home Planet Proudly with bespoke voiceover.
Severn Trent is running a bespoke regional partnership across ITV Central featuring ITV Weatherman Des Coleman to inspire people to play their part in protecting water and caring for nature by making simple swaps to save water at home and get involved in planting trees, which helps to purify water and reduce the effects of climate change.
The final episode of Save Money: My Beautiful Green Home, funded by Nationwide, will also be broadcast as part of the week’s programming.
Planet V, ITV’s self service programmatic platform, has also launched a curated Climate Action Week product card, giving advertisers the unique opportunity to create and tailor their own campaigns around the entire week’s dedicated programming on ITV Hub. From November, ITV will also be including Climate Conscious audience segments to the Planet V targeting suite, catering for a growing number of brands seeking to target this growing audience mindset.
The launch of ITV Climate Action Week has given us a fantastic opportunity to take to brands to work with us on highlighting the importance of climate change to our viewers’ lives. Our partners for this new initiative all share a strategic synergy with the overarching channel comms strategy to help our audience make simple behavioural swaps and are a great fit to complement our week of dedicated programming and activity.Jason Spencer, ITV Business Development Director, ITV
ITV will also be carrying sustainable led spot campaigns in airtime throughout the week.
The channel’s commercial work throughout ITV Climate Action Week complements its focus across on-screen programming with topical new commissions to coverage in ITV’s live daytime shows, news, current affairs, Daytime programming, Soaps and even quizzes.
eBay is proud to sponsor ITV Climate Action Week as we continue to be the marketplace enabling the UK to live sustainably by selling unwanted items and purchasing pre-loved as part of the circular economy. Through our platform we help millions of people to reduce, reuse, repair and recycle.Faisal Alani, Senior Partnerships Lead, eBay