Trading T&Cs

We quizzed our community of viewers, ITV Village, about topics that matter to them. This is what they said about automotives.

Automotive

How they are deciding which cars to buy:


* Most viewers say their attitude towards buying diesel cars has changed due to taxes, with many now not considering them as an option

45%
Bought their last car new

55%
Bought their last car second hand

67%
Have bought a car from a dealership


 

50% Have sold a car through a dealership

77% Would consider petrol for their next car, making it the most popular option

45% Are open to more environmentally friendly electric and hybrid cars

How they are influenced by brands and advertising:


* One in four are looking to buy a car within the next few months
* Ford is the number one brand considered for the next car, although Vauxhall, Toyota, and Volkswagen are in the top five
* Tried and tested brands top the list when it comes to buying new cars

45%
Say TV advertising would be the most effective medium to build trust with car dealerships

1/7
Believe TV can help them pick one car dealership over another


Say TV advertising helps them to decide which models to consider
 

44% Are open to inspiration when it comes to buying a new car

44% Would feel confident buying a new brand of car

30% Agree advertising could build trust with car dealerships

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