We quizzed our community of viewers, ITV Village, about topics that matter to them. This is what they said about Christmas.

Christmas

How they shop over the Christmas period:


* They spend almost 60 days on their Christmas shopping, which is increasing by two days a year
* Tesco is the leading supermarket for Christmas groceries
* The number of people they’re buying for has decreased, but with spending increasing, there’s a movement towards quality

 

71% Agree that TV advertising inspires gift ideas

<40% Change their grocery shopping habits for Christmas

How they finance their Christmas spending:


* Those under 35 years old are more likely to rely on short term or payday loans to finance Christmas
* Those who use credit to finance Christmas take an average of three months to clear the balance

£540
The amount they expect to spend on Christmas

£134.15
The amount they expect to spend on their Christmas food shopping


 

60% Plan on using their salary to pay for Christmas

45% Plan to use their savings to cover Christmas

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