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How they improve their own homes:
* They are more likely to look for home improvement inspiration during weekdays
* Refreshing the home is the key motivation behind home improvement and DIY
* They are happy to do small jobs such as painting and putting up shelves
⅔
Carry out DIY multiple times a year, completing an average of five tasks a year
40% Say they start thinking and planning their home improvements in the first part of the year
71% Say they fix problems as soon as they arise
50%+ Do small plasterwork repairs themselves
* They spend an average of almost £1,800 a year on home improvements
87%
Would hire a tradesperson for more complex tasks like plastering and laying flooring
<50%
Say advertising can help them choose which tradesperson to hire
62% Agree it is important to know their home is insured
39% Currently have home emergency cover