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We quizzed our community of viewers, ITV Village, about topics that matter to them. This is what they said about DIY and the home.

DIY and the Home

In-store dominates for DIY:

Viewers expect to spend an average of £1,500 this year on home improvements

DIY products are typically more infrequent purchases, ranging from once a month to once a year.

Over half of people purchase DIY supplies in-store, compared to 13% online.


9 in 10 When asked to describe themselves as a sofa brand, 9 in 10 said they’d be ‘Comfortable’, suggesting that a brand promoting comfort could have a strong appeal.

Third Over a third take inspiration from TV programmes when looking for tips and ideas around home improvement.

A connected audience

Being insured is important:

Viewers are keen to stay on top of any repairs and like to ensure their home is protected – more so than last year.

* Over half of our audience currently have home emergency cover whilst 13% would consider it.

The majority of those who have insurance are covered by British Gas HomeCare.

58% Over half of our viewers own a connected device, with digital assistants seeing the highest ownership.

1/4 A quarter have a smart appliance installed in their home.

Lack A lack of need is clear amongst those who don’t own a smart appliance.

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