Trading T&Cs

We quizzed our community of viewers, ITV Village, about topics that matter to them. This is what they said about health and beauty.

Health and Beauty

How they make purchasing decisions:


* TV advertising is the best way to build trust in a healthcare brand and is twice as likely to do so as online advertising
* Most buy from supermarkets or high street retailers, but specialist shops are more likely to be considered for creams and perfumes
* Both men and women have strong awareness of many beauty brands
* Most perceive newer brands such as Smashbox and MUA as for a younger audience

77%
Trust healthcare brands to a point, but there's room for improvement
 

20% Find out about new products through TV advertising, with in-store launches being key

50%+ Are open to trying new products, but are loyal to some favourites

26% Agree that ITV is the channel most likely to strengthen trust in a healthcare brand

How they keep fit:


* Getting healthy and losing weight are the main motivations for exercising, but lack of energy and time are the biggest barriers


 

75% Exercise to some degree, but many believe they could do better

96% Will visit a pharmacist for minor health conditions, only going to a GP when necessary

We love to chat

Find out today how the UK’s largest commercial broadcaster will make your business famous

We use cookies to offer an improved online experience and offer you content and services adapted to your interests. By using our website or clicking “Accept”, you are agreeing to our Cookie Policy. If you do not wish to allow cookies please disable them in your browser settings. Cookie consent.