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We quizzed our community of viewers, ITV Village, about topics that matter to them. This is what they said about health and beauty.

Health and Beauty

How they make purchasing decisions:

* TV advertising is the best way to build trust in a healthcare brand and is twice as likely to do so as online advertising
* Most buy from supermarkets or high street retailers, but specialist shops are more likely to be considered for creams and perfumes
* Both men and women have strong awareness of many beauty brands
* Most perceive newer brands such as Smashbox and MUA as for a younger audience

Trust healthcare brands to a point, but there's room for improvement

20% Find out about new products through TV advertising, with in-store launches being key

50%+ Are open to trying new products, but are loyal to some favourites

26% Agree that ITV is the channel most likely to strengthen trust in a healthcare brand

How they keep fit:

* Getting healthy and losing weight are the main motivations for exercising, but lack of energy and time are the biggest barriers


75% Exercise to some degree, but many believe they could do better

96% Will visit a pharmacist for minor health conditions, only going to a GP when necessary

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