We quizzed our community of viewers, ITV Village, about topics that matter to them. This is what they said about their consumption of media.
TV general
How their relationship with TV is changing:
* TV is the most entertaining and inspiring media type
* Streaming services have seen the biggest growth
90% Agree that TV is the most important media type
21%
Are watching more TV than last year
TV and Society
How they think TV impacts society:
* Social media is seen more negatively than TV and other media, with many describing it as addictive, untrustworthy, and fake
* ITV is doing the best job out of all commercial channels at representing its viewers
36%
Believe social media is fake
51% See a reflection of themselves in shows, but this could be further strengthened
90% Are concerned about the way social media companies are using their personal data
15% Are extremely concerned about social media
