We quizzed our community of viewers, ITV Village, about topics that matter to them. This is what they said about technology.

Technology

How they make technology purchasing decisions:


* They are generally quite confident using technology
* Price followed by effectiveness are most important when buying new technology

21%
Agree that technology scares them

 

80%+ Find technology helpful

44% Say TV programmes help them find out about new technology

52% Agree TV advertising could increase their trust in a new technology brand

How they use technology:


* Fitbit is the most popular wearable device, with nearly half owning the activity tracker
* Wearable technology is proving its worth by upping fitness, sleep, and activity levels
* Expense is the main barrier which prevents people from buying smart technology
 

35% Say privacy concerns are preventing them from buying smart devices

<30% Have used some form of biometric security, like fingerprint recognition, in the past

Browse the rest of our ITV Village insights here

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