We quizzed our community of viewers, ITV Village, about topics that matter to them. This is what they said about travel.
Travel
How they plan their holidays:
* They need to feel happy, relaxed, and interested to begin their research
* Almost half say they start researching during the spring, and it takes just under three weeks on average
* More than half plan their holidays during weeknights
45% Take more than one UK break per year
33% Take multiple trips abroad per year
How TV and advertising influences their travel decisions:
*Gameshows, films, and sports are most likely to make viewers feel happy and relaxed; the moods most likely to encourage people to start researching a holiday
57%
Trust tour operators, but they believe TV could improve this trust
46% Believe advertising could strengthen their trust in a tour operator brand
10% Say TV advertising could help them select a tour operator
55% Think previous experience is the top reason to choose a destination and a tour operator
Related resources
Martin Clunes: My travels and other animals
Ainsley's Caribbean Kitchen
Thanks to the success of the Sunday morning slot, we've created a 6 part highlight series of Ainsley's Caribbean Kitchen, great for brands who are looking to leverage themes of escapism and adventure.
