Match.com were keen to drive registration to their dating site whilst also showcasing their mobile app functionalities to a young, swipe-savvy audience.
With so many new dating apps constantly entering the market, there was an opportunity for an established brand such as Match.com to stand out amongst the crowd.
Match.com formed a contextually relevant and truly integrated partnership with hit new ITV2 dating show, Love Island.
ITV Channel Partnerships
How can you maximise your partnership to generate the most value for your brand?
Sponsorship is a scalable option, as it allows you to either partner with an entire channel, show, or part of a show. The flexibility means the price of advertising on TV can be tailored according to your needs.