Love Island meets its Perfect Partner in Match.com: see how Match.com advertised their dating site and showcased their app to a young, swipe-savvy audience.

Match.com were keen to drive registration to their dating site whilst also showcasing their mobile app functionalities to a young, swipe-savvy audience.

Insight

With so many new dating apps constantly entering the market, there was an opportunity for an established brand such as Match.com to stand out amongst the crowd.

Idea

Match.com formed a contextually relevant and truly integrated partnership with hit new ITV2 dating show, Love Island.