In a highly cluttered retail market, Matalan's communications were in need of a make over. Viewed as outdated with stores less accessible than their competitors on the high street, the challenge was to shift perceptions and increase consideration. They wanted to be "always on" to customers and make themselves the go-to place for stylish family fashion and lifestyle advice.
Fashion purchases are influenced by three key factors: the brand's fashion credentials, influencer recommendation and celebrity endorsement. Having all three in abundance meant this was a perfect collaboration for Matalan, Time Inc. and ITV.
Matalan would become ITV's Official Fashion Partner, and we'd produce a series of always-on broadcast-quality branded shows featuring fashion writers from Time Inc's credible fashion and lifestyle titles, such as Marie Claire, Look and Living Etc.
7m People watched 'The Show'
69% Increase in online sales
4% Rise in brand awareness
77% Of women saw a Matalan ad on average 12 times
ITV Village - Fashion and Retail: We quizzed our community of viewers, ITV Village, about topics that matter to them.
Sponsorship is a scalable option, as it allows you to either partner with an entire channel, show, or part of a show. The flexibility means the price of advertising on TV can be tailored according to your needs.