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What is the Metaverse?

The Metaverse is a term to define the emergence of online 3D virtual spaces where people come together to play games, meet up with friends, watch films, attend concerts and much more. As the Metaverse matures, it is predicted that significant economic activity will take place in these spaces with people both working and consuming within the Metaverse.

Although a fully realised Metaverse will take some time to emerge, social game platforms like Fortnite, Roblox and Minecraft have key Metaverse characteristics which present commercial opportunities in the short to medium term. These platforms have a considerable young, global audience in the hundreds of millions of MAUs to target and they provide no-code tools to build high fidelity game experiences at a lower cost than traditional game development.

What is Metavision?

Metavision is an agency and studio bringing entertainment IP and brands to Metaverse platforms. We will leverage our creative and strategic understanding of the underlying Metaverse platforms to give brands and entertainment companies access to Metaverse audiences in a compelling and authentic way.

Metavision seeks to deliver a strategy in the now, whilst supporting ITV’s long term proposition for entertainment in the Metaverse.

How will advertising in the MetaVerse affect your marketing objectives?

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What metrics can you measure when advertising in the MetaVerse?

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