Public Health England have launched Every Mind Matters, an initiative aimed at raising awareness and understanding of mental health but also offering practical advise and support for those who might be struggling through personalised 'Mind Plans'
It's a project that has been 18 months in the making and has widespread support from academic bodies, mental health charities and a host of talent including the Royal Family.
They have created a short film narrated by Harry, Megan, William and Kate; produced by Rankin and Richard Curtis; and features a whole host of famous faces!
The 3 minute ad was broadcast last night at 8:45pm, taking over the entire commercial break in Coronation Street. The ad went out simultaneously across ITV, Sky, C4, C5 and MTV and was introduced by a bespoke 20" spot (made by Drum and featuring all of our logos in the style of a 'television takeover'.
Every Mind Matters has a dedicated section on ITV's microsite, whereby we have integrated their mental health survey, allowing users to quickly access their personalised 'Mind Plan'.