Our 2019 Twitter Round-Up
In 2019, 97 million tweets were sent about TV. The ITV Family contributed to a quarter of all tweets sent last year at 23.7 million tweets. We also conquered the commercial broadcast market in terms of social conversation; ITV was also the only broadcaster to grow year-on-year with a 17% increase. Each of our channels generated high tweet volumes in 2019. This included 14.2m total tweets for ITV main channel, 8.7m total tweets for ITV2, 583k total tweets for ITVbe and 88.9k total tweets for ITV4.
14m Entertainment drove most of the conversation with 14 million tweets
2m Our soaps garnered over 2 million tweets
17% ITV was also the only broadcaster to grow year-on-year with a 17% increase