Pandora and Ancestry are the first advertisers deploying ITV’s brand new QR Ads product. QR Ads launched in beta under AdLabs, ITV's new dedicated advertising innovation arm.
Pandora is the first advertiser to market trialling ITV’s linear QR Ads solution, booked by Carat. Meanwhile, the7stars have brokered a number of their clients to be first to market trialling QR Ads on ITV Hub, including Ancestry and Iceland.
We’re excited to be the first advertiser to trial ITV’s linear QR code beta. At Pandora we’re always looking for smart, innovative ways to drive gifting audiences to our site. We can’t wait to see the results.Rosie Reeves, Brand Marketing Manager at Pandora
Both ITV Hub and ITV linear QR Ads solutions can be targeted to any linear or addressable Planet V audience, utilising ITV’s newly created end-to-end service, comprising QR generation, implementation, tracking, and overlay production.
AdLabs was launched by ITV at the annual Palooza event last December, and was established to bring advertisers closer to their innovation pipeline by making early pilots available to advertisers while still in beta.
Adding direct links to video content, to make browsing and buying on a second screen easier, is a compelling proposition. We were keen to partner with the7stars and ITV’s AdLabs on this launch trial and are excited to see the resulting impact on audience engagement.Russell James, Marketing Director at Ancestry
From ordering meals to Track & Trace, QR codes are now a normal part of our lives and feature more prominently in TV shows than ever, from enabling viewers to vote for contestants in Dancing on Ice, to featuring on costumes in the Masked Singer. ITV’s QR Ad solutions let viewers browse, research or buy products by scanning a QR code in the ad with their smartphone.
With video interactivity and shoppability now firmly mainstream, the launch of QR Ads is an exciting new development from ITV. Look out for more shoppable pilots coming soon in beta from AdLabs.Hannah Barlow, AdLabs Group Head at ITV Commercial