“Planet V is a significant step forward for us, meeting the widening demands of advertisers and bringing ITV’s unparalleled combination of mass simultaneous reach and targeted advertising. It will be a continually evolving platform, providing the very best frictionless, data-driven buy, in a premium, brand safe environment, for our clients.”Kelly Williams, MD, Commercial, ITV
ITV is thrilled to announce the launch of its addressable advertising platform Planet V
Planet V will allow advertisers and agencies control over the purchasing of their campaigns across ITV’s premium VOD service, the ITV Hub. This will allow them to optimise and monitor campaigns in real time, 24 hours a day, every day of the year, building audiences with ITV’s first party data which can also be blended with advertisers’ own data.
The platform is built on global digital company Amobee’s advertising technology following ITV’s exclusive UK and Ireland licensing agreement with Amobee announced earlier this year and as part of its launch ITV is extending an open invitation to any other broadcaster to join the platform.
Since announcing the deal in March of this year, we have been working closely with Amobee to design, develop and integrate the capabilities specifically required for premium video inventory into the ITV Hub.
Planet V will launch externally in February next year, following an initial concierge period beginning in December 2019 where the product will begin being rolled out to agencies with ITV support. Throughout 2020 updated versions of Planet V will be continuously brought to clients with enhanced features and capabilities.