Fans searching 700% more for pre-loved fashion on eBay
Hitting the halfway point of this year’s Love Island - it’s official: pre-loved fashion has become the Islanders' type on paper and the nation’s too, as searches for Islander inspired pre-loved looks have sky-rocketed on eBay.
Since the announcement, the marketplace has seen 700% more searches for ‘pre-loved fashion’ as shoppers look to get in on the action. While on Google, there has also been 756% more searches for ‘ebay preloved clothes’ and 660% more for ‘pre-loved’, compared to last month. Overall we see more people talking about pre-loved fashion than ever with 935% more mentions of ‘pre-loved fashion’ recorded across all online platforms than during the same time last year.
It’s still early days but we have already seen a shift in consumer shopping habits since the first episode hit our screens just four weeks ago. Searches for pre-loved are peaking and conversation around the fashion worn by the Islanders continues to grow. Through this partnership we of course wanted to get people talking about pre-loved, but more importantly we wanted to see people thinking and acting differently - and we're delighted to see that change coming to life.Jemma Tadd, Head of Fashion at eBay UK