Challenge
As movies are in an increasingly loud and competitive marketplace, all striving for consumers’ attention, our challenge was to see how ITV could help 20th Century Fox to make sure their return to the action-packed blockbuster Independence Day: Resurgence, stood out from the crowd.
Insight
For a film aimed at predominantly ABC1 Men, what better place to launch the movie than during the biggest footballing tournament of the year, EURO 2016. We had found the perfect match!
Idea
This idea all began when the topic of Euro '96 came up in an idea session with the client in October 2015, arguably one of the most memorable championships to date for host-nation England, which is celebrating its 20th Anniversary this year. 20 years also marks the year the disaster movie genre was redefined by Independence Day.
Related resources
Movies on ITV2, ITV3 and ITV4
You’d be hard-pressed to find someone who isn’t a film fan. Our Movies on ITV2, ITV3 & ITV4 package gives you the opportunity to associate your brand with a huge number of some of the biggest film franchises of all time, and tap into an audience that are going to the cinema less and watching films on TV more.
