The challenge for Quality Street was how they go about doing more with less. They wanted to own the pre-Christmas gifting market, whilst being associated with shared family moments.
Quality Street and Coronation Street are two of the nations favourite brands, creating a fusion between the two would form the basis of a perfect partnership that the nation understood and loved.
There were three key ideas behind the Quality Street Campaign. The first idea was to dominate the key mass reached shared viewing moments across the important pre-gifting period. The second was to engage with the fans of the biggest shows on commercial TV via ITV, then finally tying all of the media into a really neat, exclusive and unique consumer experience relevant the Christmas period.
35k Competition entries
4m Housewives + Children reached
3m Impressions across the campaign
The most amazing prize for our competition winners. ITV pulled together an event we could all be proud of with a great team effort. Many thanks on behalf of the Quality Street team.Jonathan Smith, Senior Brand Manager of Nestle
Sponsorship is a scalable option, as it allows you to either partner with an entire channel, show, or part of a show. The flexibility means the price of advertising on TV can be tailored according to your needs.
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