The charity sector is facing a particularly difficult time right now – all whilst striving to support those in need. We believe that charities need an extra helping hand themselves, so we’ve created a more affordable plan, shaped around you, to help your charity through the pandemic challenges.

We’ve created a special support package for those charities who want to advertise on ITV in May & June 2020, combining cost-effective airtime with free creative production support (up to £1,000).

Example June airtime packages:

• All packages based on running during ITV daytime until 5pm in June 2020

• Flexibility on regions based on ITV network (see map to the right)

• Example package costs on a weekly basis can run across multiple weeks

• Something for every budget – for example (all costs are gross - June 2020):

  • £3,500 ITV digital channels (ITV2, ITV3, ITV4)
  • £10,500 Granada and London weekday (Carlton)
  • £20,000 North and Midwest (Central, Wales & West Country)
  • £43,500 ITV network nationally (ITV main channel and digital channels)

• Further packages available on request based on your budget and brief

• Booking minimum 5 days in advance given airtime closedowns and creative production turnaround 

• Subject to availability due to ITV clash management policy

• Mediumweight based on 2 spots per day for 7 days (14 x 30 second creative)

Creative production support:

• Our creative production team will make your charity ad for free up to the value of £1,000. 

• As our showreel demonstrates here, this can include elements of the following in a range of styles and formats: stock footage, text and graphics, voiceover, music, photos, repurposing existing material. 

• In addition, we will do animatics, storyboard, scripting, Clearcast approval and delivery for transmission free of charge to support you. 

• Note that costs for all these elements can vary (eg regional v national usage costs for voiceover and music), so we can discuss alternative cost-effective solutions with you if needed. 

• Any production costs over £1,000 would be paid by the charity. 

• Clearcast regulations on charity advertising mean you need to provide:

  • Charity Aims & Objectives 

  • Annual report

  • Trustees report

  • Income & Expenditure

• Viewers are watching content together that inspires ‘doing’ – cooking, crafting, exercise – genres of content that they hadn’t considered before. Brands fitting these categories have an opportunity to build contextual brand awareness through advertising.

• TV is not only a source of comfort at the moment, but also trust and truthfulness. While viewers are looking for reliability, this is a great opportunity to build a relationship with consumers and form brand loyalty. Advertisers should make sure they’re authentic, contextual, and respectful to the situation.

• Many are spending evenings watching films with their family, planning ads around family classics or nostalgic content during this time could deliver high returns.

• Sports fans are looking for a replacement. While classic games are filling a void, big TV events are being produced to simulate the atmosphere of a sport event, and tongue-in-cheek content is emerging to open up placeholder genres or hobbies to a wider audience - all of which could allow for some clever sponsorship opportunities.

Other considerations:

• Airtime will not go towards satisfying existing or future share or volume commitments

• ITV main channel campaigns will include ITV plc regions only with exception of network campaigns

• Available for May and June campaigns only with a finite amount of airtime available on a first come first served basis for businesses committing investment

• This offer is open to businesses directly as well as through agencies