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At ITV, we are committed to reducing our impact on the environment and this means becoming Net Zero by 2030. We want to make programmes with the biggest impact on our audience and the smallest impact on our planet.

We love working with clients who are also tackling environmental issues in new and interesting ways. Take a look at Tanki Toilet Rolls. It’s founders knew that traditional toilet paper uses glue and additives that are bad for the environment and that cause blockages. Not only that, they use paper rather than plastic for packaging. We really like the ethos of this British start-up who has benefited from our Backing Business initiative to get its first ever TV advert on air in the regions.

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video time: video title: Watch the ad here

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