The Suzuki Vitara received a stage door, jungle and red carpet entrance into Saturday Nights on ITV, to mirror the channel's prime-time entertainment shows. A series of 30-second co-branded spots were aired across top-rating shows including The X Factor,The Chase: Celebrity Specials and I’m A Celebrity Get Me Out Of Here! The contextually relevant ads, created by ITN Productions as part of the ITV AdVentures business, featured the Suzuki Vitara in an environment related to the specific programmes, with each spot being carefully scheduled to only run in the break of that particular show. The ads also ran before the associated show on ITV Player and featured on social media.
The co-branding puts Suzuki at the heart of family entertainment, and activating the partnership across ITV’s interactive platforms, as well as our own, allows us to tell the Suzuki story in a fun and innovative way.Dale Wyatt, Sales and Marketing Director UK, Suzuki. With thanks to Suzuki, the7stars, Red Brick Road and ITN Productions
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