April 13th, 2018
Camelot have announced that, from this Saturday, The National Lottery will return to primetime Saturday night TV in a commercial partnership with ITV.
This new format – which will be fronted by some well-known ITV personalities – will deliver the Lotto results to the nation during primetime ITV programming. It will feature a range of innovative wraparound concepts – which will bring to life the huge difference The National Lottery makes to the UK, and which will be used interchangeably throughout the year.
The partnership will kick off on 14 April during Britain’s Got Talent. The first 90-second slot will feature the Lotto results and will tease the first concept, which will air the following week (21 April) and which will get the public involved for the chance to win cash prizes.
Hayley Stringfellow, Head of Brand Marketing at Camelot, commented: “We’re hugely excited by this innovative commercial partnership. One the outcomes of our recent strategic review was to make The National Lottery and its purpose far more relevant and visible – so what better way to do this than by partnering with ITV to deliver the results during some of the most popular primetime shows.
“People play The National Lottery to win life-changing prizes, but they sometimes forget that they also raise around £30 million every week for UK Good Causes. This partnership will deliver a range of exciting and engaging ways to shine a light on the difference National Lottery players make to the UK.”
This new partnership will complement the existing range of National Lottery results-checking options – including voiced draw result captions on BBC One four nights a week, as well as access to the live draws and winning numbers across The National Lottery’s own digital channels.
The National Lottery has been a big part of Saturday nights since 1994 and we’re delighted to be bringing the Lotto results to viewers during ITV’s flagship Saturday night entertainment shows. This new partnership is a natural fit to make our biggest audiences aware of The National Lottery’s work.Simon Daglish, Deputy Managing Director, ITV Commercial