There are numerous reasons why this year's World Cup is extraordinary. Being in the run up to Christmas, there are more opportunities than ever to spotlight your brand at the most wonderful time of the year

The FIFA World Cup is the outstanding marketing opportunity of the year; let us help you hit the back of the net with our World Cup advertising opportunities.

• Scale and reach - 80% of the UK is expected to tune into the coverage 

• Big performances - home nations England and Wales predicted to draw record-breaking audiences: 26.4m watched the England v Denmark Euros’ semi-final.

• Shared viewing - uniting the nation with hope and positivity: 97% of our viewers say they will watch it with others.

• The power of live TV - 95% of viewing is live and 99% on the same day.

• The biggest marketing event of the year - on the biggest UK commercial platform, at the biggest time of the year.

What matches will ITV have?

ITV has exclusive live coverage of 32 matches, along with shared coverage of the live final, meaning it will be at the heart of the World Cup. ITV Sport will work closely with the commercial team to create the best possible opportunities for you and your brand, whilst providing a high-quality experience for viewers. ITV will show England’s group game against the USA and will have picks one and two of the round of 16 and first pick of the quarter-final stages. The tournament kicks off on ITV [and STV in Scotland] on 21 November with coverage of the first match between the Netherlands and Senegal. ITV will also show standout group stage matches featuring number one FIFA ranked country Brazil’s matches against Switzerland and Cameroon, World Cup holders France’s key match against Denmark, as well as games involving other heavyweights Argentina, Germany, Spain, the Netherlands and Portugal. All ITV games will be shown on ITV, ITVX, STV and STV Player.

Why ITV?

We have had record-breaking audiences for football in the UK. Coverage of the last FIFA World CupTM on ITV was seen by over 80% of all viewers – that’s more than 48 million people. England's win over Denmark at Euro 2020 attracted a record peak viewing figure of 27.6m! That was the highest ever peak football audience for a single channel game in the United Kingdom. As well as this, England v Croatia at the semi-finals of the World Cup in 2018 was watched by 26.5m viewers. 

This year, group games take place throughout the day - and with kick-offs at 10am, 1pm, 4pm and 7pm, we’re expecting the biggest audiences of the year. Place your brand before the eyes of the nation and find out why we're better together.

Why is the FIFA World Cup the place to be on TV in 2022? 

Viewing is expected to be better than ever, creating the perfect platform to showcase your brand. Not only this, but the excitement of a global sporting event will have viewers continuing to tune in through the whole tournament. In fact, the difference in viewer coverage between 2018 when England reached the semi-finals, and 2014 when they crashed out in the groups, was only 3%!

To find out more, get in touch with your sales representative or email itvcommercial@itv.com

Why is advertising more important than ever?

The world has faced many challenges in recent years with Covid, climate action and political posturing. Here’s a chance to celebrate culture, diversity and international unity through the positive power of sport. We’d love your brand to join us as we take the tournament into millions of hearts and homes around the UK.