We use cookies to offer an improved online experience and offer you content and services adapted to your interests. By using our website or clicking “Accept”, you are agreeing to our Cookie Policy. If you do not wish to allow cookies please disable them in your browser settings. Cookie consent.

Trading T&Cs


ITV were really excited to work with Paramount on the release of their brand new Christmas blockbuster Bumblebee.

Bumblebee is one of the most popular Transformers who bagged his own movie released at Christmas, and needed ITV's help to boost awareness and market share.


I'm A Celebrity...! Is watched by families across the nation, and what better opportunity to showcase the launch of family film: Bumblebee than in a very special ad break throughout the show.


The idea was to show Bumblebee living his best life in the Jungle via a short term licensing deal with the show for use in spot and social, engaging Housepersons and children in a fun, animated and creative way.

bumblebee iphone.png

Related articles

Sign up

Sign up for the latest news & insights on everything ITV Commercial

We love to chat

Find out today how the UK’s largest commercial broadcaster will make your business famous