We use cookies to offer an improved online experience and offer you content and services adapted to your interests. By using our website or clicking “Accept”, you are agreeing to our Cookie Policy. If you do not wish to allow cookies please disable them in your browser settings. Cookie consent.

Get inspired

Discover how we've helped brands of all sizes to grow by taking their first steps on TV.

image (1)

Find out how ITV Backing Business helped Ashdale Home improvements increase sales by 138%

Ashdale Home Improvements specialise in bespoke luxurious conservatories and renovation solutions that transform homes into spaces of sanctuary across the North East.  However, as a relatively new brand operating in a highly competitive local renovation market, Ashdale needed to create a point of difference in the industry. To do so, it was important for them to position themselves as trusted experts when it comes to all things home improvements. 


Find out how Kirsty's saw an increase of +66% in traffic to their website using ITV Backing Business

Kirsty’s is on a mission to provide nutritious and delicious low calorie free-form ready meals that cater for people with food allergies. Despite the fact overall grocery sales increased during the pandemic, we saw a change in consumer eating habits; with people spending more time at home than ever before, there was a shift from convenience food like ready meals in favour of cooking from scratch.

new to tv

Find out how Weleda increased their brand awareness by 48% after their first TV campaign

To coincide with their 100 year anniversary, Weleda wanted to test TV for the first time. The aim of the TV launch was to drive awareness of their Weleda Baby range, whilst ultimately evaluating TV’s ability to bring new consumers to the category. ITV’s market leading reach and regional targeting capabilities made it the perfect business partner for Weleda - who were also able to take advantage of both the ITV ‘Business for All’ initiative and the strong viewing levels of the ITV schedule in 2021.


CAFEPOD used ITV Adventures to increase brand search during on-air weeks by 78%

Founded by entrepreneur Peter Grainger back in 2011, CAFEPOD is an independent craft coffee business that’s all about providing quality coffee for adventurous coffee drinkers to enjoy at home. CAFEPOD exists to bring happiness to people’s everyday lives by bringing the energy and excitement of independent coffee roasters to UK supermarkets in a range of exciting and strong blends for coffee enthusiasts to enjoy from the comfort of their own kitchen.

Butternut Box 1

Learn how Butternut Box gained a 97% average weekly uplift in leads during on-air weeks with ITV Adventures

Back in 2010, Butternut Box co-founder Dave was struggling to find the right diet for his newly adopted rescue dog, Rudie. Unable to find fresh, healthy, gently-cooked food for her, Dave took to the kitchen himself and began whipping up his own meals for her. After a conversation with his then workmate and soon-to-be co-founder, Kev, they realised they could also solve a problem for many other dog owners.

Macdonald Hotels

How Macdonald Hotel's TV campaign increased room bookings by over 14%

The campaign was designed to create awareness of Macdonald Hotels as a brand and increase seasonal hotel room bookings through the website and call centre. Driving direct sales is crucial in order to compete in a landscape where Online Travel Agents are powerful and dominant. The campaign also needed to translate the breadth of offerings within the hotels for families and upmarket couples; from luxury rooms to spa and dining options.