What Unites Fans?
Sign up to our next webinar debriefing our fresh research on fan culture and exploring how you can leverage it to drive fame for your brand.
Research
Browse through our collection of independent industry research
Our Research
Learn the different tactics you can leverage to help TV Advertising grow your brand.
What Unites Young Adults?
Access our fresh research to better understand young adult audiences and help inform your plans.
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Wise Up! Getting ads right for over-55s
Wise Up!, created jointly by ITV and System1, the global experts in ad effectiveness, is your guidebook for making ads with greater appeal to people over 55.
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Catch up on the first of our Fast Facts sessions: Wellbeing Matters
Our new research, Wellbeing Matters, identifies 5 behavioural pillars of wellbeing for brands to leverage - helping you to be more confident in the wellbeing space.
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What Unites a Kingdom in 2023?
We've uncovered the evolving codes and customs of Britishness today, revealing what unites a nation in 2022.
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The Power of Saturday Night TV
This study is all about showcasing the magic of Saturday Night TV viewing.
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BVOD In Focus: Planning For Success
More reach, less risk: Study reveals how BVOD advertising works
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The Booth: ITV's ongoing youth research initiative
Who are the UK's 16-24 year olds and what are they watching?
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ITV Bespoke Partnerships: Build Memorable Advertising
How can utilising ITV’s channel assets within TV adverts significantly increase engagement?
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ITV Village: The secret behind ensuring our audience is always at the heart of our shows.
The secret behind ensuring our audience is always at the heart of our shows
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Product placement research
Our Product Placement research reveals the benefits of integrating your brand into ITV's programming narrative
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Supercharging Growth For Travel Brands
Travel Weekly and ITV have partnered to offer a £500,000 fund of matched advertising on ITV across airtime and data-enabled VOD ring-fenced for travel brands alongside below-cost creative production.
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The Short-Cut Guide to Short-Term Advertising
Research demonstrates how brands can achieve both speed of branding and intensity of emotional response via short term advertising
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Sponsorship 3D: The 3 dimensions of success
We partnered with Colourtext, experts in advertising data analytics, to deliver ITV’s biggest ever sponsorship study to provide new key insights for advertisers.
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The Hidden Value of Peak TV: ITV and ViewersLogic study reveals long-term uplift
ITV has built, in conjunction with ViewersLogic, an industry first, multi-brand, cross market study that proves the value of peak airtime.
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Catch up on our Fast Facts session: Race to the Top
After launching Race to the Top earlier this year, we've updated our findings and have new insights to share on how consumers are feeling about value.
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