Regional Advertising
Tell us where in the UK you want to reach and we’ll do the rest. We’re the only broadcaster to give advertisers the power to target consumers on a national, macro, regional, and micro-regional level.
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We analysed more than 100 sponsorships which had taken place over a five-year period and carried out nationally representative surveys to understand how people reacted. We led more than 80,000 interviews and analysed Broadcasters' Audience Research Board (BARB) data to show how sponsorship contributes to share of voice within television advertising.
Increased awareness
* Sponsorships are noticed through their extensive reach either alone or combined with spot advertising (ads shown within a break either during or between programmes) – 90% agree they boost brand awareness
* ITV shows can be used to connect brands to consumers and sponsorship ensures viewers notice the brand
84% Agree that sponsorships are equally important for challenger and well-known brands 24% Increase in brand awareness thanks to ITV sponsorships
Sponsorship raises brand awareness and improves image scores by an average of 21%
Sponsorship builds brands by making people more likely to consider them
80% Agree that sponsorship helps build brands’ reputations
60% Agree that sponsorship makes brands appear more trustworthy
Sponsorship works well in isolation, but even better when working alongside other media types like spot advertising.
*Using multiple media formats improves brand image scores 200% Boost in brand share of voice when a spot ad is on air 70% Increase in brand image score when three or more media formats are used.
Tell us where in the UK you want to reach and we’ll do the rest. We’re the only broadcaster to give advertisers the power to target consumers on a national, macro, regional, and micro-regional level.
When it comes to return on investment, TV advertising wins every time. But there are many different types, so whatever your goal, we’ll make sure your message is brought to life in a memorable way.
Advertisers can target more accurately than ever before with our video on demand (VOD) service. With 28.4m users, it has a huge potential to unlock new audiences as well as reach current fans.
Partnering with TV shows is no longer just about what happens on-air. We know how important it is for you to promote your campaign on your own channels; whether in-store or online, as well as ours.
By working with a programme or channel, headline sponsorship or programme partnerships can help your business become a recognisable part of your audience's favourite shows.
Find out today how the UK’s largest commercial broadcaster will make your business famous