We know that a staggering 75m tweets were shared about TV in 2018 – that's more than three times the population of Australia! We were well-aware that we create many of the most talked about shows, but that wasn’t enough – we wanted to know more.

The Research

So our team of researchers used our extensive social media analytics tools to find out just how much conversation our shows sparked in 2018 – and which ones were driving the most chat.

The Results

• Almost a third of the TV tweets were about the ITV Family
• ITV was our most talked about channel, with 2018 seeing 15.3m tweets shared – up 5% from the previous year
• Four of ITV’s shows were in the top ten ‘most tweeted’ list, with Love Island taking number one spot, and Good Morning Britain, I’m a Celebrity, and The X Factor not far behind
• When compared with exclusively other commercial channels, ITV dominated the leaderboard with seven of the top 10 most-tweeted shows
• Love Island took many of the most talked about moments of the year, taking four of the eight top spots
• Soaps also attracted a huge amount of Twitter conversation, with Coronation Street, Emmerdale, and EastEnders driving the most