Big Bike Ride

Join us on 21st August 2022 for the Big Bike Ride, bringing fun, love and people back to our streets in every city!

  • Like a 'London Marathon' for every city.

  • A National Moment of fun and celebration.

  • Open to everyone, all abilities and all ages.

This will be a mass-participation event for millions across 44 cities and famous ITV locations, and your brand could be involved!

  • It will be amplified and celebrated on screen across ITV.

  • 5km routes around each city.

  • Carnival atmosphere: music, street food, parties, celebrities… and bikes!

Let's Reconnect

With our changing cities.

  • Celebrate our High Street

  • Places of work and play

With each other.

  • Regional and local communities

  • Family and friends

With ourselves.

  • Identities rooted in local pride


44 Cities and Counting

  • Greater Manchester

  • Leeds

  • Liverpool City Region

  • Knowsley

  • Bristol

  • Plymouth

  • Newcastle

  • Coventry

  • Sunderland

  • Bradford

  • York

  • And so many more!

Pedal Power

More People Riding

  • 30 years of growth in cycling, turbocharged through lockdown

  • UK cyclist numbers up 70% at the peak of the pandemic.

More People Buying

  • Government’s Cycle To Work scheme doubled across summer 2020

  • At the pandemic’s peak, Brompton reported sales were ‘at Christmas levels’

  • Halfords has enjoyed a 23% jump in share price after “very strong” bicycle sales

We're Raiding Our Sheds

“We’ve been overrun with very dusty bikes that have been in the shed for a long time”

Edward Clarke, owner of the Bicycle Workshop in Nottingham 


SweetSpot: Our Delivery Partners

SweetSpot, our partners for the Big Bike Ride, are experienced mass participation event producers and specialists in annual sporting events!

Cycling Credentials

  • London Grand Départ (Tour de France)

  • Ride London

  • Women's Tour

  • UCI Women's World Tour

  • Tour Series

Government Backing

Support from Regional Government/ Councils

  • >40 discussions held with local Mayors and councilors 

  • Conversations developed in partnership with British Cycling and Chris Boardman

June 2020: UK Government's £2BN National Cycling Boost

  • Pop-up bike lanes

  • Wider pavements

  • Safer junctions

  • Cycle and bus-only corridors

Opportunity for Brands

There are lots of opportunities for brands to get involved with the Big Bike Ride. To find out more email


Keep up to date

Keeping up to date with the latest insights and inspiration from ITV Commercial is easy

Stay in the loop