ITV has launched it's latest campaign with BT, Beyond Limits: Top Tips on Tech, to help people stay connected during the current Covid-19 global pandemic.
Harnessing the power of communication to support people when they need it most, the new ITV partnership has been created to equip the nation with the digital skills it needs to get through this unique and challenging time.
‘Beyond Limits: Top Tips on Tech’, will see BT take over a series of 12 individual ad breaks on ITV during This Morning and the ITV Evening News. Each day, the slot features well-known celebrities teaching people digital skills in videos that last for around 3 minutes and 30 seconds.
The first ad broadcasted Clare Balding giving viewers a lighthearted and educational tutorial of how to use WhatsApp – from how to download the app to how to set up a group chat. Other films in the series include TV presenter Rylan Clark-Neal offering an introduction to podcasts and broadcaster Fearne Cotton sharing tips on using online services to help with physical and mental wellbeing.
It doesn’t matter who you are, everyone is affected by the current situation and connectivity and technology is playing a role like never before; whether that’s allowing you to do your job, keeping your kids entertained and educated, keeping your business going or simply staying in touch with friends and loved ones when you can’t be together. We really wanted to give everyone in the country some simple tips and tricks that will help them with these challenges and hope that these educational films do just that.”Peter Jeavons, Director of Marketing Communications, BT
What I got excited about with the brief was that this not about us trying to communicate anything about a BT product or service. This is a public service education exercise on how technology and connectivity, through many different topics, can help people’s difficult lives at the moment become a little bit more bearable.”Peter Jeavons, Director of Marketing Communications, BT