Online car marketplace heycar is once again bringing sports fans into the heart of their marketing activity, as they announce their new role as the sponsor of this year’s Roland Garros coverage on ITV.
The deal will see the brand further embed its ‘feel good’ positioning among the millions of viewers expected to watch the iconic French Grand Slam tennis tournament when it returns to ITV in May.
As the second major championship of the year, Roland Garros is one of the most important dates in the tennis calendar. As the only Grand Slam to be played on clay, its bright orange courts are world-famous, while the notoriously challenging surface is responsible for some of the most exciting and tense moments in tennis history. We’re excited to be making our first foray into the world of tennis by sponsoring ITV’s broadcast coverage of Roland Garros. And we’re delighted to have such a brilliant opportunity to bring our feel good messaging to a sport-loving audience.Tracy Woods, Chief Marketing Officer at heycar
The brand will sponsor the tournament’s live coverage on ITV from 30th May to 13th June.
With all the action available both live and free-to-air for 15 days on ITV4 - totalling approximately 10 hours of coverage per day - heycar is aiming to target a key audience of ABC1 viewers, which makes up the majority of the tournament's audience.
The power of live sport to bring people together is more important now than ever, so I'm thrilled to welcome heycar as our broadcast sponsors of this year's Roland Garros coverage and bring their 'feel good' message to viewers.Bhavit Chandrani, ITV Director Digital & Creative Partnerships