Businesses with Appeal Amongst 16-34 Year Olds
ITV can today announce the three successful media and entertainment businesses from the Studio 55 programme - Live Tech Games, Metavision and Woo.
Announced last Autumn, Studio 55 Ventures is a brand new collaboration with the strategy and innovation firm Founders Intelligence, which seeks to invest in new business ideas that are unique, solve identifiable consumer needs and which are aimed at materially enhancing ITV’s reach amongst 16-34 year olds.
Live Tech Games is pioneering a new wave of mobile entertainment, creating live, player-vs-player, short-form games and transforming them into incredibly rewarding nationwide experiences directly from your mobile phone. The company is developing simple but exhilarating games that are designed to bring the public together virtually in short ten-minute bursts of adrenaline that enrich, exhilarate and enthrall players.
When we launched Studio 55 Ventures we set out to find business propositions that could increase our engagement with 16-34 year olds by leveraging ITV’s globally recognised IP and our unparalleled commercial audiences. I’m thrilled that we’re able to bring the ambitious entrepreneurs behind Live Tech Games, Metavision and Woo into the ITV fold.Dan Colton, Group Strategy and Transformation Director at ITV