ITV has confirmed a series of new programme sponsors.  
 

Brand new Saturday night gameshow Rolling In It, hosted by Stephen Mulhern, is to be

sponsored by Parkdean Resorts. The holiday park operator will sponsor the forthcoming series, launching in August.
 

Breakfast cereal brand Weetabix on the Go will sponsor ITV2 Showtime throughout July and August 2020. This comprises all editorial content on air between 20:00pm and 04:00am (excluding movies, Love Island and Fox content).
 

Vodafone Home Broadband meanwhile are the new headline sponsors of The Voice Kids, currently airing on Saturday nights across ITV, with a brand new coaching line up featuring will.i.am, Pixie Lott, Danny Jones and Paloma Faith.