ITV has announced that and Land Rover will sponsor the broadcaster’s exclusive Rugby World Cup coverage this autumn.

The brands will share equal sponsorship around ITV’s broadcast of the tournament in Japan, for which ITV has the sole UK rights.

ITV will provide live coverage of every single match throughout the six weeks of the tournament in Japan, with a line-out of legends from across the world of rugby providing the very best insight and analysis from the opening fixture on 20 September, through to the final on 2 November. Every match will be broadcast live on ITV and ITV4 as well as on the ITV Hub.

In addition to Land Rover and's title sponsorship ITV are also taking a number of other packages to market with opportunities for brands around the broadcaster’s social and digital coverage of the tournament.


“It was a clear choice for us to sponsor such a momentous sporting event – one of the biggest sporting events on free to air TV in 2019. We know that excitement levels will be at an all-time high after a very tightly contested Six Nations earlier in the year, with audiences tuning in at every possible opportunity. With this in mind, our multi-platform partnership will help to drive maximum engagement across traditional, online and mobile channels.” Gareth George, Head of Media and Planning at
“Land Rover has strong heritage in supporting rugby and we are proud to be a global partner in 2019. Our approach to sponsorship doesn’t just focus on the elite world-stage, but we also place much emphasis on grassroots Rugby; the smaller, local and regional clubs. This will be a major focus of Land Rover’s campaign together with ITV this autumn.” Anthony Bradbury, Marketing Director for Jaguar Land Rover UK

There is only one broadcaster with every single ruck, maul and scrum. ITV is the official home of the Rugby World Cup 2019 and 6 Nations tournament.

Key Rugby stats so far:

  • For the 6 Nations, thus far in 2019 ITV has averaged just over 4m individuals. 
  • The highest performing match on ITV so far has been Ireland v England with 5.8m; this game also achieved the highest ITV audience of the year so far for upmarket Men.
  • England v France on ITV achieved similar numbers with 5.4m individuals and was the top performer of the year so far on ITV for 16-34 men.
  • The Rugby World Cup averaged 3.4m in 2015 against 1.6m in 2011 and once more, in 2015, the England v Wales and Eng v Australia games peaked at over 8m. 

The Rugby World Cup 2019 hosts, Japan, will provide a spectacle to unite the nation. Bonding us together as we discuss Japanese fandom and scrum etiquette. Rousing us as a nation out of the Brexit doldrums by touching all four corners of the British Isles.

We can exclusively offer:

  • 33 matches on ITV
  • 15 matches on ITV4
  • Simulcast on ITV Hub
  • Highlights show
  • Branding on all ITV marketing

40.6M individuals enjoyed our coverage during the last RWC in 2015, and you can be sure that the 2019 games will be reaching huge numbers once again for you and your brands.

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