New ITV drama The Pembrokeshire Murders launched with 6.3m viewers - the channel’s biggest overall Drama overnight audience since Vera in 2018 and biggest new Drama first episode overnight audience since The Durrells in 2016.

A third of people watching TV across all channels last night [Monday 11 January], tuned in to see the first episode of the new three-part true crime series, depicting the pursuit of a cold-blooded serial killer.  

Last night’s 6.3m audience was the biggest overnight Drama audience, and biggest new Drama overnight series launch, on any channel since June when The Salisbury Poisonings launched with 7.2m on BBC One.

The series, starring Luke Evans and Keith Allen, continues on ITV this evening at 9pm and concludes at the same time on Wednesday.

Keep up to date

Keeping up to date with the latest insights and inspiration from ITV Commercial is easy

Stay in the loop