In 2020, 64 million tweets were sent about TV. The ITV family contributed to almost a third of tweets sent last year. Similarly to last year, we managed to conquer the commercial broadcast market in terms of conversation, with 19.8 million tweets. Each ITV channel generated relatively high tweet volumes in 2020. This included 14.7m tweets for ITV Main Channel, 3.6m tweets for ITV2, 331k tweets for ITVBe, 241k tweets for ITV4 and 193 tweets for ITV3.
8m Entertainment dominated the conversation with 8 million tweets.
Up 42% Daytime saw the biggest growth with 7.5 million tweets, up 42% YOY.
915k Over the course of 2020, Coronation Street continued to be the most talked about soap with 915k tweets.
In terms of 2020’s Twitter TV Leaderboard, ITV shows scored in four positions. At number one was Good Morning Britain with 5.6m tweets, Love Island in second with 3.2m tweets, This Morning scored sixth with 1.3m tweets and Coronation Street eigth with 915k tweets.
In addition to this, ITV domianted the leaderboard in commercial channels. This included 8/10 of the rankings, with Good Morning Britain in first place, suggesting more people turning to TV as trusted sources in uncertain times.
Winter Love Island dominated the conversation around our Entertainment shows in 2020 with 3.2m tweets, with The Brit Awards closely following with 1.1m tweets, up 13% YOY.
The most tweeted about Factual shows across ITV last year were Peston, Gordon, Gino and Fred: Amercian Road Trip, Dr Ranj: On Call, The Cruise, The Martin Lewis Money Show, Exposure, Long Lost Family: What Happened Next and Tyson Fury: The Gypsy King. The Cruise featured 53k tweets, up 99% YOY.
More established and longer-running dramas drove most of the conversation for the genre in 2020, with Vera holding 43k tweets and Endeaour featuring 43k tweets. The top five most tweeted about dramas on ITV in 2020 were Vera, Endeavour, Des, Cold Feet and Quiz.
