ITV Channel Partnerships
How can you maximise your partnership to generate the most value for your brand?
Challenge
Danone needed to connect its Oykos yogurt brand emotionally with its target consumers.
Insight
Talent that are both likeable and familiar to a target consumer can be highly effective at conveying emotional brand benefits and associations. Mark Wright fitted this profile perfectly for Oykos.
Idea
The idea was to create an ITV co-branded, talent-led campaign using Mark Wright as the on screen ambassador for Oykos and give viewers the chance to appear alongside him in the TV commercial through a social recruitment drive.
Statistics
21% More likely to agree “Oykos would taste great”
25% More likely to agree “I would buy Oykos”
26% More likely to agree “want to find out more”
Related resources
Sponsorship & Licensing
Sponsorship or licensing partnerships can help your business become a recognisable part of your audience's favourite shows.
Advertising with ITV
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