A first of its kind partnership in the UK, Reddit will be the official fan partner for Love Island’s highly-anticipated eighth series. Love Island super fans have always gathered on Reddit to discuss the show, and new this year, we’ll offer unprecedented access to behind-the-scenes operations of the show, exclusive content, and a place for fans to have their own firepit moments throughout the show – all on Reddit.


As the official fan partner for Love Island, we’re looking forward to highlighting Reddit as the place for Love Island fans to come together, discuss their favorite show and Islanders, and have a voice behind the exciting moments unfolding throughout the series. Over the last year, we’ve seen the appetite for Love Island grow on Reddit with over 140% increase in engagement and over 52% growth in subscribers in the r/LoveIslandTV community and we’re excited to celebrate the friendships, connections and fun-filled moments with the community on the content that matters most to them. Laurelle Potter, Reddit’s UK Market Director


What you need to know

  • An official new u/LoveIsland profile (run by ITV’s Love Island team) will interact with fans throughout the series in the r/LoveIslandTV community.

  • People can participate in AMAs (Ask Me Anythings) with ITV producers, crew, and execs.

  • Friends and family of the Islanders will be featured in Upvote/Downvote, a quickfire video content series answering questions from the community.

  • Redditors will get a sneak-peak of Casa Amor, the gorgeous villa where relationships are put to the test.

  • Fans will get up close and personal with the new bombshell Islanders and they will be asked classic Reddit AMA questions as they wait to enter the villa.

  • Redditors will have the chance to be part of the conversation on Love Island’s daily podcast: The Morning After and the weekly show, Love Island: Aftersun.


Love Island is the nation’s most talked-about show and we’re very excited to work with Reddit to create a space for Love Island redditors to give their take on villa storylines and exclusives. Reddit has become a big part of the viewing experience where we see a lot of viewers discuss their favourite shows – making this partnership a natural fit. Bhavit Chandrani, ITV’s Digital & Creative Partnerships Director

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