Roberts Bakery is a great example of a traditional business that’s quickly adapted its business model: with flour sales up 180%, this supermarket supplier has swiftly reinvented itself as a direct to consumer brand.

In just a few short weeks they’ve launched a home-baking kit, built a sparkling new ecommerce site, and started delivering next-day to customers homes and their first spot with us on Monday 18th May delivered site traffic and instant sales. We’re thrilled to welcome them back after 5 years, and are grateful to Republic of Media and Propaganda and ITV’s Creative Production team for getting the ad together at breakneck speed.

We absolutely love this adorable advert featuring some home baking success stories, but we especially love the fails!