This Morning will partner with John Lewis and Waitrose this Christmas, urging viewers to Give a Little Love throughout the festive season.
Launching on Monday 16th November, the campaign will encourage viewers to send in acts of kindness and generosity in the lead up to Christmas, using the hashtag #GiveALittleLove.
In a special promo, Phillip Schofield tells viewers: “2020 has been a year like no other, and likewise this Christmas will be a little different for all of us. So here at ITV/STV we are supporting John Lewis and Waitrose who are on a quest to give a little love this Christmas and want us all to join in. Now it’s over to you. Get involved with #GiveALittleLove and send us your acts of kindness.”
The most heartwarming and uplifting submissions will then be featured during a special edition of This Morning airing on Christmas Day.
The campaign will receive dedicated airtime across ITV and STV, as well as across social channels.
This Christmas, more than ever before, the whole nation will be looking to raise spirits and celebrate all those things that make life that little bit easier. The John Lewis and Waitrose campaign with This Morning does just that, and we’re hoping that by giving a little love over the festive season, every viewer has a smile on their face or perhaps a tear in their eye.Simon Daglish, Deputy Managing Director, ITV Commercial
The partnership was developed and brokered by MG OMD who are also responsible for all media planning and buying for the campaign.