Agencies to be Given ITV VIP Treatment!

Media agency rising stars are being given the opportunity to go behind the scenes at ITV to gain a deeper understanding of the UK's biggest commercial broadcaster.

We're launching our year long 'ITV VIP' programme at ITV Showcase in Manchester on May 19. Agency CEO's and Managing Directors have nominated 21 planners, strategists and buyers who will be given an unrivalled insight into ITV.

Senior ITV management working across all areas of the business, including commercial, marketing, commissioning and production, will provide a unique and in-depth perspective into the workings of the integrated producer broadcaster. High-level networking opportunities will also be on offer for the participants, including access to members of ITV's management board.

A 'first look' at research, insights, programme and commercial product innovation will be on offer for the group, who will also visit the sets of some of ITV's most iconic shows including Coronation Street, Emmerdale and The X Factor.

The opportunity to not only see the inner workings of ITV, but to access our teams from across the business in such detail and breadth will be truly unique. We believe the ITV VIP programme to be an industry first that will bring our agency colleagues insight, experience, cross industry networking and, just as importantly, fun!

Mark Trinder , ITV Sales Director

I love this. A brilliant initiative to engage future leaders and get them intrigued and excited about everything that ITV, and of course Television more broadly, has to offer. The team at Starcom are really excited about it and I know it will pay dividends over both the short and long term.

Pippa Glucklich , CEO SMV Group