Alison Hammond Gets Close and Personal with DFS

Katherine Marlow, Branded Content and PP Manager is loving the new branded content from DFS that broke on Valentine's Day to support their product placement partnership with ITV's This Morning....

"DFS have created one of the most entertaining pieces of branded content I have seen; giving a surprisingly hilarious insight into how the new bespoke sofas were designed and hand made for the This Morning set. Red Bee Media created the content which was fronted by This Morning's very own cheeky showbiz presenter Alison Hammond and I think they have managed to weave in their key brand messages into the narrative in a really funny way. Above all, Phil the designer at DFS who was always so shy in our meetings has become a star!"

Watch it for yourself and tell us what you think!