Ashley Newman, ITV's Head of Sales celebrates his favourite ads
Ford Puma, 'McQueen"
Steve McQueen/ Bullitt inspired ad from early 2000's. Great mix of retro and the new (as it was then) with visuals and a theme tune which captured and held your attention through the 60 seconds and finished with McQueen parking his Puma car between the original Bullitt car and the motorbike from the Great Escape.
Thinkbox, - 'Harvey & Rabbit'
Quirky, funny, emotive. If you were watching it for the first time it and not aware of Harvey's history, it would keep your mind intrigued as you want to find out what the ad relates to.
An ad that demonstrated the true power of television and gained Budweiser standout in a crowded and competitive market. For some considerable time after the ad aired "Wassup" was the go to greeting for a certain generation.
At ITV we’re passionate about adverts and want to celebrate our favourite ads of all times. Over the next few months, we’ll be showcasing which ads have made us laugh out loud, shed a tear or just told a really amazing story. Get in touch and let us know your favourite ad.