BGT viewers urged to send a 'Message to Cancer'
Cancer Research UK’s Race for Life campaign “Cancer, We’re Coming To Get You” has been giving supporters a platform to send cancer a message of defiance this year. As part of this, Race for Life are launching two TV spots during Saturday May 18th‘s Britain’s Got Talent show.
These adverts will be asking supporters to send their message telling cancer what they really think of it and to ultimately rally more participants to take part in this year’s events by sending their biggest message to cancer and signing up. Targeting Britain’s Got Talent’s 10 million viewers, the campaign aims to help rally together 580,000 women to take part in the 5k and 10k events. Race for Life are launching two TV spots during the show.
The first, 30” spot will alternate shots of individuals’ experiences with hoards of runners, to show fighting cancer does not have to be a lone battle, and we can all help beat it. It will then ask viewers to send in their own messages to cancer via dedicated website oicancer.org.
These will then be broadcast during the second, 60” spot, sharing personal experiences nationwide to inspire further viewers to register. The TV spots will be supported this in Metro inviting readers to send in their “Message to Cancer”, with a call to action on the Friday reminding readers to look out for the ITV spots.
On Monday, Metro will carry a page with some of the messages generated from the Saturday night show. Emma Hyatt, Head of Race for Life at Cancer Research UK, said: “This campaign is about enabling people to unite to defy this disease by telling cancer what they think of it.”
To send your message to cancer go to oi.cancer.org Send the biggest message you can by signing up to one of the Race for Life events this summer. Places are filling up fast for this year’s Race for Life. Sign up now at raceforlife.org