Bradley Wiggins' Tour De France win draws record audience

Tour De France coverage peaks at 3.6 million

Congratulations to Bradley Wiggins, the first Briton to win the Tour de France.

Wiggins completed the final stage of the three-week race with a lead of three minutes and 21 seconds.

Of his historic victory Wiggins said: "I'm just trying to soak it all in. You never imagine it will happen to you but it's amazing."

Coverage of the event was simulcast on ITV1 and ITV4 and generated an impressive peak of 3.6 million viewers.

IVT1 averaged 1.4 million viewers, which was up 21% on last year’s coverage, while ITV4 averaged 627,000 viewers, up 17% on 2011.

ITV4 has been covering the event since the channel's launch in 2005.

Other interesting stats: 


  • 46,000 On the final day of the Tour De France 46,000 tweets mentioned Bradley Wiggins storming to victory (77,000 mentioned Andy Carroll when he scored for England Vs Sweden)

  • ITVs twitter cycling page increased followers by 29% during the competition

  • Throughout the duration of the Tour De France the designated ITV TDF site received over 4,000,000 page impressions



For more information about Bradley's victory or watch highlights from the Tour De France, visit ITV's official Tour De France site. Or for more stats, download our Tour De France one pager, top right.
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