Brand New! Where Drama Lives trailer

ITV today launches a new Drama brand campaign for Autumn/Winter starring a collection of some of the channel’s most recognisable characters.

The new, specially shot Where Drama Lives campaign was produced in-house by ITV Creative, working with DA&D Award winning director Siri Bunford.

The 60 second cut of the trail will air tonight, before Doc Martin at 9pm on ITV, and across all channels in the ITV network.

ITV Director of Drama, Steve November said:

“I’m incredibly proud of ITV’s drama output, and we have a strong autumn of returning brands, from Doc Martin to Downton Abbey. The new Where Drama Lives trail celebrates not only our brilliant forthcoming series, but our rich heritage throughout the decades. We’re pleased to work, and to have worked, with some of the best on and off screen talent in the industry, all of whom have helped to define ITV as a destination for fantastic, high quality drama.”