DFS Launches Limited Edition This Morning Range

It’s where some of the most sensational TV interviews have taken place, where some of world’s best known celebrities have revealed their secrets, and where the nation’s favourite breakfast TV duo reside every weekday. The This Morning sofa is the centrepiece of ITV’s flagship daytime programme and now, thanks to DFS, you can recreate the This Morning look in your home.

Launched in January this year, the new This Morning sofa was given a modern makeover by DFS designer Philip Watkins.  Working closely with the team at This Morning, Philip and the DFS design and development studio handcrafted a contemporary modern shape in a luxurious deep burgundy palette that seamlessly slotted into the This Morning set.

Following overwhelmingly positive feedback from This Morning viewers, DFS and This Morning have teamed up to launch a new limited edition range inspired by the sofa created for the show. The range, which comes with free accent cushions, comprises: a large sofa; a small sofa; an accent chair; as well as a plain and patterned footstool. The range, which is handmade to order here in the UK by DFS’ team of expert craftsmen and women, also comes with a free 10-year guarantee on the frame & springs. The range is available exclusively at DFS’ flagship London store on Tottenham Court Road in central London and online at www.dfs.co.uk/thismorning

Philip Watkin, from the DFS design and development studio, said “Our original design for the show combined classic lines with a luxurious fabric to create real standout on screen. We’ve now taken that design to the next level and used all our sofa expertise to create a range that has the same great look, but also delivers amazing comfort. Using premium fillings to create super soft cushions we’re confident customers won’t just love the look, they’ll love the comfort factor too.”

Clara Zita, Set Designer for This Morning, said “Holly and Phil absolutely adore their new sofa and we’ve had some great feedback from our celebrity guests who love the vibrant colour.

"The sofa is the focal point of any living room, just as it on the This Morning set, so we’re really excited to see the range go on sale as we’re confident that it will work just as well in homes across the country as it does on our set."

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