Digital Media and Technology Predictions in 2013
Jon Block, ITV's Controller of Commercial Digital Products gives you us his three predictions for trends in the media and technology world in 2013.
My hottest three areas to watch in 2013:
1. Mobile advertising - more refined forms of advertising on mobile, interactive mobile VoD, responsively designed ads that work across all platforms.
2. Participation TV and helping audiences engage with broadcast ads.
(and this links closely to...)
3. Second screen and maximising its potential for advertisers.